About Us

Launch South produces music videos, spots, broadcast and corporate projects for a wide range of industries and markets. We offer script-to-screen concept development and both studio and on-location production.

Nashville, Downtown Atlanta skyline

Based in Nashville and Atlanta, Launch South works with A-list crews and talent, top notch creative editors, and the latest technology to assure you the best results for your production dollars. We'll analyze your needs and objectives too, to make the most of your budget.

Our core staff are veterans in video and film who have worked with well-known companies and networks and who enjoy the personal satisfaction that comes from collaborating with clients in the creative process.

 

Todd SchafferTODD SCHAFFER, director

With over 350 projects under his belt, Todd is a seasoned professional. After 10 years in Atlanta as a producer and assistant director, he has worked on national and regional commercials, and corporate, training and music videos. Network credits include MTV, MTV2, BET, VH1, CNN, NBC and the Weather Channel, which he helped to re-brand.

Todd's career in film began in Hollywood as an extra on the TV series "Doogie Howser." A mere 8 movies, 17 episodics, 43 commercials and only 1 video (Reba McEntire and Vince Gill's "The Heart Won't Lie") later, he realized that behind the camera was where he needed to be. He loves music videos because they allow him to tell a story and, given his short attention span, 3:30 is about all he can take.

Bringing together a team of experienced peers to create Launch South was something he wanted to do for a long time, and he is excited to see what's next.

Doug MooreDOUG MOORE, director of photography

Doug began shooting over 20 years ago with the popular "PM Magazine" in New Orleans. When he became creative director at Pollaro Advertising in Dallas, Texas, he lensed national spots for Chevy, Ford and Honda. He then went on to Los Angeles where he shot numerous small features with an accent on USC projects. Since moving to Atlanta over 10 years ago, he has worked with MTV, Jive Records, the Weather Channel, and recently the Disney Power Rangers at Studio West in Auckland, New Zealand.

KATE SIEGEL, writer / executive assistant

For more than 20 years, Kate has worked in graphic design and publishing on a wide variety of print, web and video projects with clients ranging from musicians, artists and entrepreneurs to non-profits, civic groups and international corporations. Her communication skills and organizational abilities are an integral part of our service — she prides herself on making everyone else look good while she keeps things happening behind the scenes. Kate appears for several seconds in the independent action film Blood Ties (2006), and she also performs with an Atlanta flute quartet.